G/O Media plans to follow Quartz playbook

G/O Media, which a short while ago obtained company information web-site Quartz, ideas to change its functioning product to be additional like its modern acquisition, reports Mark Stenberg of Adweek.

Stenberg stories, “But Quartz personnel should not be anxious about the dilution of their business lifestyle or mission, Spanfeller reported. If just about anything, somewhat than rework Quartz to resemble a conventional G/O Media property, the organization aims to evolve its recent portfolio to extra intently resemble Quartz.

“Since launching G/O Media, Good Hill Ventures has sought to professionalize the blogging that when described its titles, which includes the former Gawker Media websites Gizmodo, Deadspin and Jezebel. Quartz, with its signature model and substantial-level assessment, represents the path in which G/O Media aims to improve, according to Spanfeller.

“In that vein, the firm has no ideas to substantially alter the Quartz web-site, outdoors of likely diminishing the marketing of its Daily Quick e-newsletter. But, given the advertisement-load popular to G/O Media houses and the ultimate intention of the acquisition, the small business publisher will very likely see an uptick in programmatic advert placements, Shah claimed.

“The media firm also hopes to use the premium audience of small business gurus that Quartz attracts to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and auto-focused Jalopnik could give them with incremental get to.”

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