December 4, 2022

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How We Helped a Management Consulting Firm Build Thought Leadership

This article was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a management consulting company, offers steerage to enable electronic, innovative, and experiential marketing businesses scale their overall performance and obtain expansion. On a quest to cement himself as a imagined leader in the area, MEADE founder and CEO Jeff Meade began performing with Affect & Co.

To enhance brand name awareness and advance his assumed leadership, Impact & Co. labored alongside Jeff to acquire and execute an helpful content advertising and marketing technique.

Soon after we applied a articles system, which include lookup-optimized guest-contributed written content, MEADE was able to see some amazing benefits.

Jeff labored with Impact & Co. for two several years, and throughout that time, we revealed 14 guest posts in 10 prime publications in his market. His article content have amassed tens of hundreds of shares across Facebook, Twitter, and Pinterest, and his content has a social attain of additional than 6 million.

Just within the previous 12 months, we have noticed these thrilling wins:

• Jeff’s visitor posts have been released in the likes of Entrepreneur, Harvard Business Critique Ascend, and Ad Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Small business Critique Ascend write-up has created additional than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest write-up posted in Entrepreneur has garnered additional than 6,600 shares, and leads often point out this short article when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• General, the articles we’ve produced together:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To study extra about how we’ve assisted organizations get to their aims with material advertising, check out out much more of our case experiments beneath!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.