November 27, 2022

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How to Scale Your Ecommerce AOV Using User Generated Content

User-produced articles (UGC) is a vastly common subject in the electronic internet marketing market and it is for a good cause. For the uninitiated, person-created information refers to the information established by other people these as your faithful shoppers, influencers, manufacturer ambassadors, and so on.

Most e-retailer owners don’t know it quickly, but person-generated written content can positively affect your brand’s Typical Order Price (AOV) and executing so properly has a plethora of benefits.

A latest report revealed that person-produced Fb posts have a tendency to receive 7 periods more engagement in contrast to branded-produced posts. And the cause is very simple. UGC is deemed as 1 of the most trustable types of media by on the net consumers. 

In actuality, a survey done by BrightLocal located that 92% of people count on other customers’ reviews when they are looking to purchase any solution on line. 

Below are some more exciting statistics about user-produced articles in eCommerce:

  • 97% of clients read through assessments right before earning any order.
  • 90% of prospects have admitted that reading beneficial assessments positively influenced their purchasing choices.
  • 89% of clients study the brand’s responses to consumer opinions.
  • 86% of customers claimed adverse evaluations influenced their ultimate obtain conclusion.

The points above plainly reveal the importance of consumer-produced information for eCommerce manufacturers. But in this post, we’re heading to aim specially on the effect of UGC on the ordinary get worth in eCommerce outlets.

What is Normal Order Worth? Why Does It Make any difference?

Supply: Alidropship

AOV is a key performance metric for eCommerce outlets to fully grasp their customers’ acquiring routines.

Just put, AOV is the average financial worth of just about every purchase placed on your eCommerce website for a presented period. It is an critical metric to track if you want to enhance the overall revenue and gains of your eCommerce company. 

Knowing the AOV of your eCommerce shop can offer precious insights for bettering your advertising as properly as merchandise pricing strategies. It allows you set a benchmark for buyer actions and lets you to set much better objectives, develop far better techniques, and appraise how effectively they’re functioning. Most importantly, understanding about AOV presents a peek into how much your consumers are paying on your items. 

The moment you have expertise of what your prospects are shelling out for every purchase, you can strategize your product pricing centered on individuals insights.

How to Calculate AOV in Your eCommerce Retailer?

Calculating the average order worth in eCommerce is pretty straightforward. 

All you need to have to do is divide total profits for a outlined time period of time by the quantity of orders obtained through the exact period of time. Like any other metric, the AOV can be calculated for any period of time of time but virtually all eCommerce stores determine it on a regular monthly basis.

Supply: KeyCommerce

For illustration, let’s say your January month’s revenue was $25,000 and you gained a whole of 150 orders. So, $25,000 divided by 150 equals $166.66, which is your January month’s AOV.

3 Concrete Strategies to Enhance eCommerce AOV Utilizing Person-Created Material

User-generated written content is helpful in several ways. But if you want to aim on rising your AOV specially, there are ways to do that as effectively. Under are the 3 concrete means to increase your eCommerce AOV making use of person-generated content.

1. Include UGC Written content in Product or service Web pages

Enabling your consumers to build content on your solution webpages is a wonderful way to not only preserve it up-to-day with contemporary written content but also showcase authentic opinions from clients who have currently purchased your merchandise. 

Resource: Pixlee

In addition, your probable customers would believe the existing customers’ opinions additional than your statements. And as we have presently figured out, prospects are additional probable to commence with a order if they browse good assessments about the solution(s).

This is the primary reason why you totally should let customers to publish reviews on your products webpages and showcase them in your eCommerce store. 

2. Incorporate UGC in Email Advertising Strategies

E-mail internet marketing is one more tested tactic to boost engagement, improve conversions, and skyrocket earnings for any eCommerce shop. 

In fact, lots of eCommerce manufacturers make investments heavily in their electronic mail marketing campaigns due to the fact it provides a stable return on expense. 

Sad to say, most eCommerce manufacturers miss out on an exceptionally important facet in their email marketing and advertising strategies — Consumer-created content.

Believe it or not but UGC can amplify the influence of your email advertising and marketing campaigns. 

Here’s an instance of leveraging UGC in email campaigns. 

Resource: eSputnik

And listed here are some clever strategies to put into practice user-generated articles in your email advertising and marketing strategies:

  • Contain your prior customers’ critiques/comments in your advertising emails. This is specially far more helpful when you are sending a reminder email that a buyer has some products and solutions in the searching cart. Just incorporate positive reviews from other consumers of the exact products and solutions and it will definitely raise the chance of closing the offer.
  • When you’re marketing a unique merchandise or group of merchandise in your electronic mail, include things like screenshots of social media posts conversing about your solution.
  • If you want to enhance the probability of making a sale, you can present a restricted time coupon alongside with the positive testimonials of past customers for certain goods you’re promoting.
3. Repurpose UGC Information for Flash Profits

Flash Revenue are an incredibly powerful and demonstrated way to boost product sales for an eCommerce retailer. If you occur to operate flash gross sales from time to time, you should really certainly take into account showcasing user-produced articles in them. 

There are numerous varieties of UGC you can incorporate in your flash income these kinds of as products critiques, screenshots of social media posts by consumers, unboxing video clips, and a lot additional. 

Here’s an illustration of exhibiting customers’ scores and reviews in flash sale. 

Resource: Kogan

Nonetheless, if you are setting up to operate a flash sale for the initial time, know that shoppers be expecting a a lot quicker shipping and delivery than usual for getting merchandise from flash sales. So, make sure that a appropriate purchase success technique is in location to meet your buyers’ expectations throughout the flash sale period of time. 


As you’ve viewed so significantly, person-generated information can have a major affect on the typical order value of eCommerce. With any luck ,, you have now figured out some of the very best ways to leverage UGC to scale your eCommerce AOV. 

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